Current:Home > ContactAdidas finally has a plan for its stockpile of Yeezy shoes -ProsperityEdge
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-18 02:56:52
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (63853)
Related
- Former Syrian official arrested in California who oversaw prison charged with torture
- Judge approves settlement in long-running lawsuit over US detention of Iraqi nationals
- Katie Ledecky adds another swimming gold; Léon Marchand wins in start to audacious double
- 'The Sims' added a polyamory option. I tried it out.
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- 1 of last Republican congressmen to vote for Trump impeachment defends his seat in Washington race
- Georgia superintendent says Black studies course breaks law against divisive racial teachings
- 'The Sims' added a polyamory option. I tried it out.
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- When Amazon sells dangerous items, it's responsible for recalling them, feds rule
Ranking
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- Christina Applegate Details the Only Plastic Surgery She Had Done After Facing Criticism
- Treat Yourself to These Luxury Beauty Products That Are Totally Worth the Splurge
- Is Simone Biles competing today? When star gymnast competes in women's all-around final.
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- Donald Trump falsely suggests Kamala Harris misled voters about her race
- One Extraordinary (Olympic) Photo: David Goldman captures rare look at triathlon swimming
- Why does Vermont keep flooding? It’s complicated, but experts warn it could become the norm
Recommendation
Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
Harris to eulogize longtime US Rep. Sheila Jackson Lee of Texas at funeral service
Argentina star Ángel Di María says family received pig's head, threat to daughter's life
How (and why) Nikola Jokic barely missed triple-double history at 2024 Paris Olympics
Current, future North Carolina governor’s challenge of power
Rob Lowe teases a 'St. Elmo's Fire' sequel: 'We've met with the studio'
One Extraordinary (Olympic) Photo: David Goldman captures rare look at triathlon swimming
Massachusetts lawmakers push for drug injection sites as session wraps up